With the decline in print publications and print revenues, there are a lot fewer reporters out there and a lot less research and thought going into what you read. Historical context and analysis is in shorter supply with an RSS/Twitter/Google Page Rank-driven immediate news gratification culture.
Over at TechEye (www.techeye.net), founder/chief gadfly Mike Magee has named some names in the decline of news reporting and journalism. You can find one of his pieces at http://www.techeye.net/business/the-techeye-guide-to-crappy-offline-and-online-publishers and another with a torch to Google and its “churnalism” http://www.techeye.net/software/we-reveal-the-crappiest-news-sites-on-the-web here.
It should be easier now more than any other time for PR firms to reach the “right people” – I mean, there are fewer of them these days, between a smaller number of publications and fewer reporters – but if anything, some have gotten lazier and don’t do their homework. *sigh*